Park Howell operates as a narrative strategist specializing in the intersection of traditional storytelling and modern technology. He hosts the Business of Story podcast, where he has explored complex branding structures for over 500 episodes with industry experts. Howell is the creator of the ABT (And, But, Therefore) Framework for business, a methodology designed to simplify complex messaging into concise, narrative-driven sales and leadership tools. His work frequently utilizes the Story Cycle System, a process adapted from the Hero’s Journey to guide professional services firms through brand development. Recently, he launched the StoryCycle Genie, an AI-powered brand strategy tool that automates business narrative assessments for agencies. A former advertising agency CEO with decades of experience, Howell serves as a mentor for corporate leaders seeking to humanize B2B communications. He maintains a consistent presence as a guest lecturer and keynote speaker at events like Social Media Marketing World, focusing on clarity in marketing via neuroscience and structural storytelling.