Bulture Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Bulture Podcast serves as the authentic millennial voice exploring the multifaceted landscape of Black culture. Each episode delves into a dynamic mix of trending topics, from current events and breaking news to celebrity gossip, sports controversies, and significant social issues. The hosts offer candid commentary and unique perspectives on hip-hop, R&B, entertainment, relationships, and finance, ensuring a comprehensive pulse on what matters within the community. Tailored for listeners seeking engaging discussions, it critically examines pop culture phenomena, social justice, and the everyday experiences shaping contemporary Black identity, fostering both insight and entertainment.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

33

Est. Podcast Downloads

1,560

Av. Youtube Views

33

Instagram

1k

YouTubers Subscribers

9k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

GOOD

64%

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The Bottom Line

This show has an estimated 33 audience size, runs 64% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Michael Unknown

Based in Atlanta, Michael operates as the host of the Bulture Podcast, positioning himself as a millennial perspective on the intersection of Black culture, sports, and entertainment. He manages various segments including his 'You Da Birthday' episodes and detailed breakdowns of the music industry's legal landscape, such as the racketeering cases involving Lil Durk and Pooh Shiesty. His reporting spans professional league updates across the NBA, NFL, and WNBA, moving from courtside analysis to deep dives into hip-hop business dynamics. A recent win for the channel includes his extensive coverage of the Unrivaled basketball league and the 'Pop the Balloon or Find Love' digital series, where he evaluates modern dating trends. Michael bridges the gap between traditional sports journalism and urban news, often reacting to industry figures like DJ Vlad and Charlamagne Tha God while investigating the impact of rappers on the cinematic landscape. His work provides professional context for brands seeking reach within urban millennial and Gen Z demographics.

Age: 36 years
Nationality: American
Education: Bachelor of Arts, Unknown Atlanta University

Age: 36 years
Nationality: American
Education: Bachelor of Arts, Unknown Atlanta University

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Recent Campaigns

	Advertisers	Week5/4	Week6/29	Week7/13
Celibate Appcelibateapp.com	Celibate App			1	Test in progress 8%
Topps, Complex & Bapecomplex.com	Topps, Complex & Bape		1		Test in progress 8%
Hoorae Mediahoorae.co	Hoorae Media	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
TaylorMadeHR entertainment	$3	0.0%	100%	100%	5.0ad units	Core Performer	+1
Fox One media production	$1	0.0%	100%	100%	2.0ad units	Test run	+1
FGMG Academy	$1	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

“Big Momma No Kids” Ep 367

0:00 / 3:37

Direct Response

“

#1

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