Buffalo Football Podcast Advertising - Audience, Sponsors & Contact

Overview

Bills Football is the definitive audio destination for Buffalo Bills enthusiasts, serving as the official voice of the team via WGR Sports Radio 550. This podcast provides a comprehensive and analytical look at every play and game, delivering in-depth discussions on player performance, strategic matchups, and critical team news. Targeting devoted fans, the show features expert commentary and lively debates, breaking down everything from potential player acquisitions to crucial game preparations against rivals. Listeners can expect a blend of real-time updates, tactical insights, and engaging fan-centric content, making it essential for anyone following the Buffalo Bills closely.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

960

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 960 audience size, runs 17% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Chumba Casinochumbacasino.com	Chumba Casino		1	2		1	1	1	2				1	Core Performer 50%
BetMGMbetmgm.com	BetMGM	3	1		1	1				3			1	Longer term buy 33%
Security Financesecurityfinance.com	Security Finance								4		3	2	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$1,303	0.0%	2%	100%	122.0ad units	Core Performer	+1
Kansas City Proton Institute	$1,038	0.0%	0%	100%	103.0ad units	Core Performer	+1
Bet 365 gambling & casinos	$1,021	0.0%	7%	100%	104.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

04-25 Brandon Beane and Joe Brady on the NFL Draft

0:00 / 1:08

Direct Response

0

#1

Run on 1x episode

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