Bucky & BK Podcast Advertising - Audience, Sponsors & Contact

Overview

Bucky & BK offers a dynamic and humorous dive into the world of sports, with a strong emphasis on the Austin sports scene. Hosts Bucky Godbolt and Brad Kellner leverage their decades of broadcasting experience to provide informed analysis and engaging debates on the Texas Longhorns, Austin FC, NFL, and college football. The podcast blends serious sports commentary with lighthearted banter, prop bet discussions, and practical tips for fans, making it ideal for listeners who enjoy a mix of in-depth sports news, lively conversation, and plenty of laughs. It caters to Austin sports enthusiasts and broader football fans seeking an entertaining and insightful take on the biggest stories.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,622

Est. Podcast Downloads

1,180

Av. Youtube Views

442

Instagram

3k

YouTubers Subscribers

10k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 43% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Bucky & Brad Godbolt & Kellner

Bucky Godbolt and Brad Kellner lead a generational bridge in Texas sports media, transitioning from their tenure at The Horn 104.9 FM to an independent digital broadcast. Operating out of Austin, the duo hosts a daily morning show that centers on the University of Texas athletics, specifically providing deep-dive analysis on Texas Longhorns football and baseball. Their content utilizes a two-man booth format where Godbolt applies his experience as a former Boston College running back and coach to provide historical context, while Kellner offers modern analytical data and fan-centric debate. A recent win for the channel includes their comprehensive live coverage of the Longhorns Spring Practice and the SEC transition storylines. They frequently feature industry experts like Chip Brown of Horn247 and MLB veteran Greg Swindell for specialized segments. This mix of professional radio production and interactive digital livestreaming provides a consistent platform for Central Texas regional sports updates and NFL draft evaluation.

Age: 75 years
Nationality: American
Education: Bachelor's, University of Texas at Austin

Age: 75 years
Nationality: American
Education: Bachelor's, University of Texas at Austin

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Early Bird CBDearlybirdcbd.com	Early Bird CBD	5	4	6	5	5	5	5	5	5	5	5	4	4	4	5	4	4	5	3	5	4	5	4	3	4	2	Core Performer 92%
Relax The Backrelaxtheback.com	Relax The Back	5	4	4	4	5	4	6	6	6	5	6	4	6	5	5	4	4	6	4	4	2	4	5	2	2	2	Core Performer 92%
Audio Visual Consultationsavconsultations.com	Audio Visual Consultations	4	4	4	2	5	5	4	3	4	5	4	4	5	4	5	4	4	5	4	5	4	6	5	2	3	2	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Sue Patrick	$4,258	+10.7%	100%	100%	139.0ad units	Core Performer
Relax The Back	$3,928	-23.9%	100%	81%	126.0ad units	Core Performer
Audio Visual Consultations	$3,774	-6.4%	86%	99%	123.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bucky & BK - 8/21/26 - Hour 1 - Where in the World is BK, Is This the Best Texas WR Room Ever, Colin Simmons Talks D

0:00 / 0:56

Direct Response

B

#1

Run on 1x episode

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