Broken By Concept: League of Legends Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Broken By Concept is an educational and motivational podcast dedicated to helping League of Legends players improve their gameplay and climb the ranked ladder. Hosted by Coach Curtis and Nathan Mott, the show delves into advanced strategies, optimal mindsets, and best practices for mastering the popular online game. Episodes frequently break down common community narratives, analyze game updates, and feature discussions on specific techniques like champion mastery and efficient learning. Targeting competitive and aspiring League of Legends players, the podcast offers actionable advice and motivational insights, making it an essential resource for anyone serious about enhancing their skills and understanding the evolving meta of the game.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,980

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

OKAY

59%

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The Bottom Line

This show has an estimated 2K audience size, runs 59% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/10	Week8/17	Week10/5	Week10/12	Week10/26	Week11/2
Diet Cokecoca-cola.com	Diet Coke				1	1	1	Longer term buy 25%
Macy'smacys.com	Macy's			1	1			Test in progress 17%
We Teach League Bootcampweteachleague.com	We Teach League Bootcamp	1	1					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
We Teach League Bootcamp	$562	0.0%	100%	100%	16.0ad units	Core Performer
Bitly information technology & services	$100	0.0%	100%	100%	4.0ad units	Core Performer	+1
Broken By Concept	$79	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How To Fix The 30 Most Impactful Mistakes in League of Legends

0:00 / 1:02

Direct Response

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#1

Run on 1x episode

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Recent Episodes

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