Boys in the Booth Podcast Advertising - Audience, Sponsors & Contact

Overview

Boys in the Booth delivers engaging and insightful hockey discussions, catering to dedicated fans and fantasy sports enthusiasts. Co-hosts Chad Melbourne, Harper Cotie, and Casey Abrams provide a lively, conversational platform for analyzing current NHL events, player performance, and coaching strategies, as seen in episodes like "Stock Up, Stock Down!" and "3 Coaches on the HOT Seat!". Beyond game analysis, the podcast features interviews with amateur, semi-professional, and professional hockey players, offering unique perspectives from within the sport. The show's distinctive blend of analytical commentary, fan-centric content, and insider interviews makes it a go-to source for those seeking both entertainment and informed opinions on the world of hockey. It appeals to listeners who enjoy deep dives into team dynamics, player valuations, and the broader culture of the sport.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

57

Est. Podcast Downloads

40

Av. Youtube Views

17

Instagram

1k

YouTubers Subscribers

501

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 57 audience size, runs 96% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Harper Cotie

Based in Brockville, Ontario, Boys in the Booth is a digital sports program led by Harper Cotie, Chad Melbourne, and Casey Abrams. The hosts deliver detailed National Hockey League analysis through named segments like their Top 10 Mock NHL Snake Drafts and trade deadline matchmaker series. Their work is characterized by a high-energy locker-room atmosphere that bridges the gap between professional broadcasting and fan-led commentary. A key component of their schedule is the partnership with IPlayHockey.ca, which fuels their frequent coverage of Atlantic and Metropolitan division power rankings. Recently, the group secured a partnership for the 2025-26 NHL season, marking a significant step in their expansion within the Eastern Ontario sports media landscape. They frequently collaborate with industry figures such as Matt Murley from Spittin’ Chiclets and NHL veteran Jeremy Roenick. The operation also serves as a central media voice for the local Brockville Winter Classic, supporting community infrastructure through live event promotion and on-site activations.

Age: 33 years
Nationality: Canadian
Education: Sports Management, Unknown

Age: 33 years
Nationality: Canadian
Education: Sports Management, Unknown

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week7/6	Week8/3
I Play Hockeyiplayhockey.ca	I Play Hockey	1	1	1	2	2	2	1	1	2	2	1	1	1	1	3	1	1	Longer term buy 33%
BetterHelpbetterhelp.com	BetterHelp	1	1	1	2	2	2	1	1	2	1	1	1	1	1	3	1		Longer term buy 25%
SeatGeekseatgeek.com	SeatGeek	1	1	1	2	2	2	1	1	2	1	1	1	1	1	3	1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sign Up Expert	$38	-79.8%	98%	100%	42.0ad units	Core Performer	+1
BetterHelp mental health care	$35	-80.9%	95%	100%	42.0ad units	Core Performer	+1
SeatGeek information technology & services	$32	-81.4%	100%	100%	42.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Are the Leafs Contenders Again? (Featuring Jon Kyriacou)

0:00 / 0:40

Direct Response

A

#1

Run on 1x episode

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