Boxing Life Stories Podcast Advertising - Audience, Sponsors & Contact

Overview

Boxing Life Stories offers an unparalleled deep dive into the world of professional boxing through candid, long-form interviews with its most iconic and intriguing figures. Hosted by veteran boxing journalist Tris Dixon, the podcast goes beyond fight night highlights to explore the personal journeys, career-defining moments, and often challenging realities faced by boxers. Listeners gain intimate insights into the physical and mental demands of the sport, the struggles of retirement, and the unique culture surrounding boxing. This podcast is essential for dedicated boxing fans, sports enthusiasts, and anyone interested in the human stories of resilience, sacrifice, and triumph within elite athletics, providing a nuanced perspective on the sport's legends and rising stars.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,642

Est. Podcast Downloads

1,480

Av. Youtube Views

162

Instagram

3k

YouTubers Subscribers

10k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 8% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Tris Dixon

Tris Dixon is a British Boxing Hall of Famer and former editor of Boxing News who leverages decades of industry expertise to document the human side of combat sports. Through his long-form podcast series, Boxing Life Stories, Dixon conducts deep-dive interviews with world champions such as Joe Calzaghe, Naseem Hamed, and Tony Bellew, focusing on their psychological journeys and post-career identities. As a prolific author, his bibliography includes the William Hill Sportsbook of the Year-shortlisted title Damage: The Untold Story of Brain Trauma in Boxing and the biography Warrior. Dixon serves as an elector for the International Boxing Hall of Fame and regularly appears as a broadcaster and analyst for TNT Sports. His recent work features the Ring 4 Preview Show alongside Barry Jones, where he provides technical breakdowns of major global fight cards. Dixon's reporting effectively bridges the gap between traditional print journalism and modern digital multimedia, providing a safe-guarded space for athletes to discuss sensitive topics like mental health and neurological safety.

Age: 50 years
Nationality: British
Education: Journalism related, University in the UK

Age: 50 years
Nationality: British
Education: Journalism related, University in the UK

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Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/29	Week7/6	Week7/27	Week8/3	Week8/17
LinkedInlinkedin.com	LinkedIn	2	3	2	2	2		1	2	1	1	Longer term buy 33%
Accentureaccenture.com	Accenture						1	3	4	2		Longer term buy 33%
Applied Nutritionappliednutrition.uk	Applied Nutrition								12	4		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Applied Nutrition	$353	+100.0%	100%	100%	16.0ad units	Core Performer	+1
Windows Co-Pilot	$351	-100.0%	0%	95%	21.0ad units	Core Performer	+1
Sierra	$304	+100.0%	0%	72%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Aaron McKenna | world title fight | Liam Smith | Zuffa Boxing

0:00 / 0:30

Direct Response

A

#1

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