Blue Peg, Pink Peg Podcast Advertising - Audience, Sponsors & Contact

Overview

Blue Peg, Pink Peg offers a biweekly deep dive into the world of board gaming, uniquely blending game reviews and industry news with personal anecdotes and discussions on relationships. Hosted by Christina, Robb, Brandon, and Kevin, the podcast provides comprehensive insights into new and classic titles, often exploring specific game mechanics or themes like two-player games. Beyond the mechanics, it delves into the social dynamics and personal experiences that arise from shared gaming, appealing to both avid board gamers and those interested in the intersection of hobbies and interpersonal connections. The conversational and often humorous tone makes it an engaging listen for anyone looking to enhance their gaming experience or simply enjoy a lively discussion among friends.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,020

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Direct Response

Brands with CTAs

GOOD

69%

Host Read %

% of host read ads

GREAT

89%

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The Bottom Line

This show has an estimated 5K audience size, runs 89% host read ads and promotes 69% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week4/20	Week5/18	Week6/15	Week7/27
Grand Gamers Guildgrandgamersguild.com	Grand Gamers Guild	1	1	1	2	1	Test in progress 17%
Inside Up Gamesinsideupgames.com	Inside Up Games		1		1	1	Test in progress 17%
Eagle Gryphon Gameseagle-gryphon.com	Eagle Gryphon Games	1	1	1	3		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Grand Gamers Guild	$4,355	-46.7%	75%	56%	55.0ad units	Core Performer	+1
Queen Games	$1,954	0.0%	95%	79%	19.0ad units	Core Performer
Eagle Gryphon Games	$1,298	-100.0%	94%	44%	16.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 304: Orloj – The Prague Astronomical Clock

0:00 / 0:19

Direct Response

E

#1

Run on 1x episode

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