Bloomberg Business of Sports Podcast Advertising - Audience, Sponsors & Contact

Overview

Bloomberg Business of Sports offers an in-depth, analytical look at the financial engine driving the global sports industry. Moving beyond game-day headlines, the podcast delves into the multibillion-dollar decisions shaping leagues, teams, and athlete brands worldwide. Hosts Michael Barr, Vanessa Perdomo, and Damian Sassower, often joined by Bloomberg reporters, interview top executives, investors, and innovators to explore critical topics such as venture capital in emerging sports, the economics of athlete endorsements, the impact of technology on fan engagement and betting markets, and the intricate world of sports media rights. This podcast is essential for business professionals, investors, and sports enthusiasts seeking to understand the complex financial strategies, market trends, and strategic partnerships that define the modern sports landscape, providing a unique blend of financial journalism and sports insight.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,940

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 2.9K audience size, runs 4% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Hisensehisense.com	Hisense						1	3	2	2	5	1	1	2	1	5	2	Core Performer 75%
Capital Onecapitalone.com	Capital One	2			4	3	3	6	6	4	4			2	1	3	4	Core Performer 58%
IBM X-Forceibm.com	IBM X-Force		1	2	2	2	1		3	1	5	2	1	3	1			Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bloomberg Media Studios and HSBC financial services	$1,638	0.0%	0%	95%	40.0ad units	Core Performer	+1
Public Investing financial services	$1,364	+363.8%	11%	100%	28.0ad units	Core Performer	+1
Capital One financial services	$1,185	-70.3%	0%	92%	38.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

'The Messi Effect' with The Athletic's Paul Tenorio & SailGP's Andrew Thompson

0:00 / 1:03

Direct Response

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#1

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