Bloke In A Bar Podcast Advertising - Audience, Sponsors & Contact

Overview

Bloke In A Bar offers an immersive and informal deep dive into the world of Australian sports, primarily focusing on Rugby League (NRL) with occasional forays into cricket and other major events. Hosted by former NRL player Denan Kemp and featuring various guests and analysts, the podcast provides comprehensive game reviews, breaking player news, insightful team analysis, and discussions on the business aspects of professional sports, such as team ownership and player transfers. Targeting passionate sports enthusiasts, the show adopts a conversational, "pub-chat" style, delivering expert commentary with a casual, engaging tone. It's distinctive for its blend of serious analytical content with an accessible, fan-first approach, catering to listeners eager for detailed updates and lively discussions on their favorite teams and athletes.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

380

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GREAT

89%

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The Bottom Line

This show has an estimated 380 audience size, runs 89% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Launtellauntel.net.au	Launtel	2	1	2	1			2	3	2	1	1	1	2	2	3		3	2	1	3	5	4	1	2	1		Core Performer 75%
Aspley Mazdaaspleymazda.com.au	Aspley Mazda	2	2	2	4	1	2	1	3	4	2	3	4	4	2	5	1	2	1		1	2	4		4	1		Core Performer 67%
NordVPNnordvpn.com	NordVPN			3	2	1	1	2	3	1	1	3	2	1	1	3	1		1			4	3	2	3	2	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Launtel	$613	-24.5%	100%	94%	141.0ad units	Core Performer
Aspley Mazda	$448	-24.4%	100%	95%	99.0ad units	Core Performer
Code Sports online media	$357	-49.6%	100%	96%	89.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Could Harry Grant leave Melbourne? Shock November 1 news w/ Reni Maitua and Sandor Earl

0:00 / 1:21

Direct Response

C

#1

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