Blk & Blu Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Blk & Blu Podcast, hosted by Kyle Morgan, offers a candid and insightful exploration of personal growth, mental wellness, and contemporary societal issues. Through engaging conversations with guests, the podcast delves into diverse topics such as addiction recovery and psychedelic treatments, the challenges of content creation, tactical training concepts like CQB, and historical or social phenomena like the Heaven's Gate cult and modern protests. It distinguishes itself by blending personal narratives and experiences with expert perspectives, fostering a reflective and informative tone. This podcast is ideal for listeners seeking to understand the complexities of self-improvement, mental health journeys, and the broader cultural landscape, appealing to those interested in resilience, alternative therapies, and thoughtful discussions on a wide array of human experiences.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,520

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 2.5K audience size, runs 99% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week4/6	Week4/20	Week5/4	Week5/18	Week6/1	Week6/29	Week7/27	Week8/10
Unit Solutionsunitsolutions.com	Unit Solutions		2	2	1	1	1		1	1	Test in progress 17%
Rokaroka.com	Roka	2	2			2	1	1			Test in progress 8%
Black Rifle Coffeeblackriflecoffee.com	Black Rifle Coffee									1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Roka sporting goods	$1,589	-26.5%	100%	78%	37.0ad units	Core Performer	+1
Unit Solutions	$1,195	-23.3%	96%	72%	25.0ad units	Core Performer
Blu Bearing Solutions	$178	0.0%	100%	67%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

43. Ben Harrow: The Green Beret Mentality

0:00 / 1:39

Direct Response

4

#1

Run on 1x episode

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