Blizzard Watch Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Blizzard Watch Podcast offers a weekly deep dive into the dynamic world of Blizzard Entertainment games, primarily World of Warcraft and Diablo, alongside other titles like Hearthstone and Overwatch. It caters to a dedicated audience of players seeking comprehensive news, patch analysis, and critical discussions on game updates, UI changes, and player experiences. The hosts, often joined by expert guests, provide detailed breakdowns of complex mechanics like PTR changes and seasonal content, balancing insightful commentary with community-focused perspectives. This podcast is essential for Blizzard enthusiasts looking for informed opinions, anticipatory discussions, and an engaged community voice on their favorite virtual realms.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,458

Est. Podcast Downloads

3,340

Av. Youtube Views

118

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 3.5K audience size, runs 5% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Liz Harper

Blizzard Watch operates as an independent editorial collective providing specialized analysis of heavy-metal fantasy and science fiction gaming. Led by industry veterans Matt Rossi, Liz Harper, and Joe Perez, the group delivers long-form commentary regarding Blizzard Entertainment properties and the broader tabletop RPG landscape. They produce several named series, including the Blizzard Watch Podcast for high-level news deep-dives and Tavern Watch for varied gaming discussions. Their content strategy often highlights narrative-heavy tabletop sessions, such as the D&D 5e series Oops! All Artificers and their Starfinder 2E actual play episodes. Recent coverage has centered on the Midnight expansion for World of Warcraft and the Lord of Hatred updates for Diablo IV, grounding their reporting in established lore expertise rather than surface-level metrics. By maintaining a supporter-first crowdfunding model through Patreon, the team prioritizes intellectual critique and community answering sessions through their long-running daily column, The Queue.

Age: 11 years
Nationality: American
Education: Various

Age: 11 years
Nationality: American
Education: Various

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10
Progressive Insuranceprogressive.com	Progressive Insurance	4	3	1	4				2	2	2	2		Longer term buy 33%
Grow Therapygrowtherapy.com	Grow Therapy	3	3		1		2		3	3	3			Longer term buy 33%
AT&Tatt.com	AT&T				1	2	1	1					1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quo financial services	$1,210	+143.1%	0%	100%	22.0ad units	Core Performer	+1
Acast online media	$972	-39.2%	0%	91%	22.0ad units	Core Performer	+1
Grow Therapy mental health care	$970	+210.2%	6%	100%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Summer Games Done Quick and some depressing industry news

0:00 / 0:40

Direct Response

S

#1

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