Black Knight Nation Podcast Advertising - Audience, Sponsors & Contact

Overview

Black Knight Nation is the definitive podcast for dedicated fans of Army Black Knights Football. Each episode delivers timely and in-depth analysis, focusing on game recaps, player performances, and strategic breakdowns. The hosts provide passionate commentary and up-to-date information, making it an essential listen for supporters eager to stay connected with their team's journey. This podcast caters to college football enthusiasts who appreciate detailed, team-specific coverage and a strong sense of community around their favorite squad.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

971

Est. Podcast Downloads

460

Av. Youtube Views

511

Instagram

4k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

OKAY

43%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 971 audience size, runs 100% host read ads and promotes 43% of ads for direct response advertisers.

Creator Influence

Sal Interdonato

Sal Interdonato operates as the primary editorial voice for Black Knight Nation, delivering on-the-ground reporting and analysis for United States Military Academy athletics. Drawing from over fifteen years of traditional beat writing experience for the Times Herald-Record, he provides deep-access coverage of the West Point football program through his signature KnightCap reaction series and the Black Knight Nation Podcast. His reporting includes exclusive athlete spotlights and technical practice footage, often cited by major outlets such as ESPN and Sports Illustrated. Interdonato recently expanded his coverage to include the 2025 Fenway Bowl and the evolving landscape of the American Athletic Conference. By facilitating professional interviews with figures like coach Jeff Monken and documenting storied traditions like the Army-Navy 'March On,' he connects the civilian sporting world with the rigorous environment of the Academy. His work is supported by a dedicated Substack newsletter and long-term partnerships with local military-affiliated businesses.

Age: 47 years
Nationality: American
Education: Bachelor's Degree, Syracuse University (Newhouse School of Public Communications)

Age: 47 years
Nationality: American
Education: Bachelor's Degree, Syracuse University (Newhouse School of Public Communications)

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Higher Echelon management consulting	$39	0.0%	100%	0%	4.0ad units	Core Performer
Greenville Sports Media	$7	0.0%	100%	100%	1.0ad units	Test run
Black Knight Nation	$7	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Air Force Game Recap

0:00 / 0:29

Direct Response

A

#1

Run on 1x episode

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