Black and Snerdy Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Black and Snerdy Podcast offers a weekly deep dive into the vibrant world of pop culture, blending insightful commentary on "nerd" topics like anime, video games, and film with discussions on current events, celebrity news, and social issues. Hosts Odochi Ibe and Maurice Licorish bring a unique, authentic New York City perspective, tackling everything from the latest movie releases and music trends to mental health awareness and critical examinations of systemic issues. The podcast distinguishes itself by seamlessly integrating lighthearted entertainment analysis with thoughtful social and political discourse, appealing to listeners who enjoy engaging banter, diverse pop culture interests, and a commitment to social justice, all delivered with a distinctive, often humorous, and always candid voice.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

140

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

GREAT

90%

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The Bottom Line

This show has an estimated 140 audience size, runs 90% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week9/7	Week9/14	Week9/21
Brace No Morebracenomore.info	Brace No More			1	Test in progress 8%
Marck Angel / Seraphim: The Motion Picturemarckangel.com	Marck Angel / Seraphim: The Motion Picture	1			Test in progress 8%
Melanin Muses Podcastmelaninmusespodcast.com	Melanin Muses Podcast		1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
IAS Games	$2	0.0%	100%	100%	1.0ad units	Test run
Relationship Status Podcast	$1	+100.0%	100%	100%	1.0ad units	Test run
Marck Angel / Seraphim: The Motion Picture	$1	+100.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bonus: Dudes With Hard Ons Do Not Understand Self Preservation with Yusuf In The Building

0:00 / 0:52

Direct Response

B

#1

Run on 1x episode

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