Bitch Is Better Podcast Advertising - Audience, Sponsors & Contact

Overview

Bitch Is Better offers an unfiltered and humorous deep dive into the latest in reality television and celebrity gossip, hosted by Raven James, your self-proclaimed "perpetually annoyed and bitchy bestie." Each episode serves as a candid "gossip sesh" where James, often joined by guests, dissects popular shows like The Real Housewives franchises, Vanderpump Rules, and other pop culture phenomena. The podcast's distinctive tone is opinionated, witty, and refreshingly direct, appealing to listeners who crave honest, no-holds-barred commentary on their favorite TV dramas and celebrity antics. It's a perfect listen for reality TV aficionados and pop culture enthusiasts seeking a relatable, entertaining, and often comedic perspective on the world of entertainment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,140

Instagram

7k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

9%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 12.1K audience size, runs 9% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Raven Unknown

Raven hosts the Bitch Is Better podcast, a platform dedicated to the critical analysis of reality television and mainstream pop culture. She provides detailed recaps of the Bravo network’s most popular franchises, including The Real Housewives of Atlanta and Summer House. During the summer season, her coverage expands to daily episodic breakdowns of Love Island USA, providing rapid-response commentary for viewers. Raven often collaborates with other industry voices, such as Bravo! We’re Black and Kendrick Tucker of the I Ken Not podcast, to explore the intersections of entertainment and cultural identity. Her recurring Black Herstory episodes highlight significant contributions and milestones within Black media history. Recently, Raven launched a daily recapping series for Love Island USA Season 7, diversifying her output with video versions of her discussions through a dedicated Patreon service. Her work translates complex reality TV narratives into digestible social commentary for professional market researchers and brand managers tracking viewers in the entertainment sector.

Age: 126 years
Nationality: American

Age: 126 years
Nationality: American

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
ZBioticszbiotics.com	ZBiotics	2	4	2	3	3	7	6	5	2	7	4	5	1	3	3	2	3	Core Performer 92%
USAAusaa.com	USAA						9	12	8	8	1	1	7	2	1	4	1	2	Core Performer 92%
Rowro.co	Row						15	7	4	4			3	2	4	3	2	4	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Hers	$35,002	0.0%	27%	100%	152.0ad units	Core Performer	+1
ZBiotics research	$17,700	-32.9%	81%	100%	54.0ad units	Core Performer	+1
Zebiotics	$9,670	-100.0%	100%	100%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

You Not Gon Make Me Look Crazy! ft. Kendrick Tucker (Part 2)

0:00 / 1:14

Direct Response

Y

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌