Birth & Baby - Advice You Can Trust Podcast Advertising - Audience, Sponsors & Contact

Overview

Birth & Baby - Advice You Can Trust is an insightful podcast dedicated to empowering expectant parents, new families, and birth professionals with comprehensive, trustworthy information on pregnancy, birth, and family health. Hosted by experts, the show delves into critical topics such as evidence-based care for preterm babies, the role of homeopathy during maternity, and holistic approaches to wellness. It distinguishes itself by blending conventional medical knowledge with natural and complementary therapies, offering a balanced perspective. The podcast aims to educate its audience on making informed decisions, fostering a supportive environment for nurturing human life from its earliest stages, and shaping a healthier future for families. It's ideal for those seeking practical advice, expert interviews, and a holistic view on reproductive and infant health.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

34

Av. Youtube Views

34

YouTubers Subscribers

380

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

GOOD

84%

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The Bottom Line

This show has an estimated 34 audience size, runs 84% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/30	Week6/1	Week6/29	Week8/3
Birth and Babybirthandbaby.co.za	Birth and Baby		2		1		Test in progress 8%
SACLC (South African Certified Lactation Consultants)salactationconsultants.co.za	SACLC (South African Certified Lactation Consultants)					1	Test in progress 8%
Probitecprobitec.co.za	Probitec	8		3			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Probitec	$6	-100.0%	82%	55%	11.0ad units	Core Performer
Pegasus Homeopathics	$2	0.0%	100%	100%	5.0ad units	Core Performer
Sensitive Midwifery	$2	0.0%	100%	100%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Birth & Baby Ep. 104 - Smarter Solutions for Recurring UTIs in Pregnancy and Beyond

0:00 / 0:51

Brand Awareness

B

#1

Run on 1x episode

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