Birdies & Bourbon Podcast Advertising - Audience, Sponsors & Contact

Overview

The Official Podcast of Birdies and Bourbon. Featuring topics and guests associated with golf, the PGA Tour, European Tour, sports, fantasy, betting, analysis, stats, player interviews, brands, bourbon, spirits, cocktails and all the discussions you will find at the 19th hole. Guests include interviews with Tour Pros, Caddies, Master Distillers, tasters, production managers, bloggers and authors.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,907

Est. Podcast Downloads

1,300

Av. Youtube Views

1,607

Instagram

29k

YouTubers Subscribers

7k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GREAT

91%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 2.9K audience size, runs 91% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Calvin Walters

Birdies & Bourbon functions as a dual-niche media hub led by Calvin Walters and his co-hosts, blending professional golf analysis with the artisanal world of spirits. The weekly Birdies & Bourbon Podcast delivers deep dives into PGA Tour DFS strategy and LIV Golf developments, often featuring collaborations with brands like Fantasy National and Good Times Bourbon. Their content expands into lifestyle criticism through the Landman Season Recap series, which analyzes the works of Taylor Sheridan alongside premium whiskey pairings. A recent win includes the successful Masters MegaRecap Pod, which synchronized major tournament coverage with their signature beverage tasting segments. Known for on-site reviews of destination courses like Sweetens Cove and Old Toccoa Farm, the brand provides technical insights into golf course architecture and regional distillery craft. This profile captures an enthusiast demographic that prioritizes bespoke experiences, daily fantasy sports data, and the cultural intersection of high-end spirits and the precision sports industry in the Southeastern United States.

Age: 40 years
Nationality: American
Education: Bachelor's Degree, University of Georgia

Age: 40 years
Nationality: American
Education: Bachelor's Degree, University of Georgia

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/3	Week8/10
Turtlesonturtleson.com	Turtleson	2	1	2	1	1	2	1	1	1	1	1	1	1	1	1	1	1	Core Performer 58%
Slab Cigarsslabcigarclub.com	Slab Cigars											1					1		Test in progress 17%
Slab Cigarsslabcigars.com	Slab Cigars											1				1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Turtleson retail	$2,084	+25.0%	85%	100%	53.0ad units	Core Performer	+1
Tribe Casual	$267	0.0%	100%	100%	4.0ad units	Core Performer
813.GOLF	$209	0.0%	100%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Patriots, Pars & Pistols | Chelsey Simoni of HunterSeven Foundation joins us to talk about an incredible event at Pinehurst No. 2

0:00 / 0:29

Direct Response

P

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌

Birdies &amp; Bourbon

Birdies &amp; Bourbon

Overview