Bikes & Big Ideas Podcast Advertising - Audience, Sponsors & Contact

Overview

Bikes & Big Ideas offers an in-depth exploration of the cycling world, focusing on the cutting-edge technology, engineering, and business strategies driving innovation in bicycle design. Each episode features detailed interviews with founders, engineers, and industry experts, delving into the development of new bikes and components, from high-pivot enduro bikes with belt-drive gearboxes to revolutionary derailleurs challenging market leaders. The podcast goes beyond product reviews, providing a comprehensive understanding of the 'why' and 'how' behind advancements in cycling gear. It caters to serious cycling enthusiasts, mountain bikers, industry professionals, and anyone fascinated by the intersection of sports, technology, and entrepreneurship, offering insights into manufacturing, market dynamics, and the future of the bike industry.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,640

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

91%

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The Bottom Line

This show has an estimated 2.6K audience size, runs 91% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/30	Week4/13	Week4/27	Week5/4	Week5/25	Week6/1	Week6/8	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27
Blister Plusblisterreview.com	Blister Plus	1	1	1	1	1	1	1	1	1	1				Longer term buy 25%
OneSkinoneskin.co	OneSkin											1	1	1	Longer term buy 25%
Momentouslivemomentous.com	Momentous												1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Blister Plus	$986	-69.3%	100%	100%	19.0ad units	Core Performer	+1
OneSkin research	$199	+100.0%	100%	100%	3.0ad units	Test run	+1
Momentous	$153	+100.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

All Things Wheels with James Stokoe of Hunt Bike Wheels

0:00 / 0:32

Direct Response

A

#1

Run on 1x episode

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