Big Me Kickoff Podcast Advertising - Audience, Sponsors & Contact

Overview

Big Me Kickoff is the essential podcast for Ohio State Buckeyes fans, offering a deep dive into all facets of Ohio State Athletics, with a predominant focus on football. Host Kevin Noon provides expert analysis on game matchups, team performance, and the broader implications of rivalries and collegiate sports news, such as NCAA rulings. Beyond tactical discussions, the podcast embraces the full fan experience, occasionally touching on lifestyle elements like grilling, making it a comprehensive and engaging hub for dedicated supporters. The tone is analytical yet accessible, catering to an audience passionate about the Buckeyes and keen on understanding the latest developments, strategic insights, and behind-the-scenes discussions that shape their favorite team's journey.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,680

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

37%

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The Bottom Line

This show has an estimated 3.7K audience size, runs 37% host read ads and promotes 88% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Buckeye Huddle	$1,869	0.0%	100%	100%	29.0ad units	Core Performer
Alpine Credits	$500	0.0%	0%	100%	13.0ad units	Core Performer	+1
WagerWire	$402	0.0%	100%	100%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Warm Returns, Worthwhile Visits and Weck

0:00 / 1:28

Direct Response

W

#1

Run on 1x episode

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