Big Fat Positive: Pregnancy and Parenting (BFP) Podcast Advertising - Audience, Sponsors & Contact

Overview

Big Fat Positive offers a candid and comedic look into the rollercoaster of pregnancy and parenting, hosted by two best friends who navigated the journey concurrently. Starting with their initial pregnancies and evolving into discussions about raising school-aged children, the podcast provides weekly check-ins, personal anecdotes, and insightful segments. Topics range from deciphering Gen-Alpha slang and handling night terrors to discussing Halloween costumes and internet absurdities related to family life. With an honest and often hilarious tone, it serves as a relatable companion for expectant parents, new mothers, and those already in the thick of child-rearing, offering both camaraderie and practical, light-hearted perspectives on the universal highs and lows of modern family life.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

9,843

Est. Podcast Downloads

9,840

Av. Youtube Views

3

Instagram

4k

YouTubers Subscribers

137

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

OKAY

53%

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The Bottom Line

This show has an estimated 9.8K audience size, runs 53% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Shanna Micko

Big Fat Positive is a digital media brand managed by Shanna Micko and Laura Birek that tracks the transition from pregnancy into motherhood through a chronological, friend-led lens. Based in Los Angeles, the duo utilizes their professional backgrounds in television production and journalism to produce a narrative-driven podcast and high-quality YouTube lifestyle segments. The show provides a realistic look at parenting through recurring segments such as OMG I’m Freaking Out, where they address parental anxiety, and BFP Fail/Win, which highlights the unpolished realities of raising toddlers. They have collaborated with expert guests like Dr. Becky Kennedy of Good Inside to provide evidence-based insights for their audience. A recent win for the brand is the successful expansion of their Toddler and School-Age series, which chronicles their journey beyond the newborn phase. Their partnership history includes long-term campaigns with KiwiCo and BetterHelp, focusing on developmental play and maternal mental health support within the Millennial mom demographic.

Age: 41 years
Nationality: American
Education: Bachelor's, University of California

Age: 41 years
Nationality: American
Education: Bachelor's, University of California

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Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Once Upon a Danceonceuponadance.com	Once Upon a Dance				1	1	1	1	1	1	2	2	1	1	1	1	Core Performer 92%
Whiskerwhisker.com	Whisker	1	1	1	1	1	1	1	1	1	2						Core Performer 50%
Talkspacetalkspace.com	Talkspace										1	1	1	2	2	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Once Upon a Dance entertainment	$1,122	+373940.0%	64%	100%	11.0ad units	Core Performer	+1
Tumble	$984	+100.0%	100%	100%	4.0ad units	Core Performer	+1
Whisker	$739	+245980.0%	100%	100%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bonus: Listener Questions - Having Another Baby, Sibling Conflict, Baby Personality Traits and More!

0:00 / 1:42

Direct Response

B

#1

Run on 1x episode

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