Beyond the Pearls: Cases for Med School, Residency and Beyond Podcast Advertising - Audience, Sponsors & Contact

Overview

Beyond the Pearls offers an essential resource for medical students and residents, meticulously dissecting complex clinical cases in a 'morning report' or 'grand rounds' style. Drawing from Elsevier's Morning Report series and led by Dr. Raj Dasgupta, the podcast provides practical, high-yield medical 'pearls,' in-depth discussions on differential diagnoses, treatment strategies, and assessment questions crucial for USMLE Step 3 and other board exams. Covering specialties like Internal Medicine, Ob/Gyn, Pediatrics, Psychiatry, and Surgery, it's designed to deliver concise, digestible information, making it an invaluable tool for exam preparation and continuous professional development in the health sciences.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

280

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 280 audience size, runs 16% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/27	Week8/3	Week8/10
MedPrepToGomedpreptogo.com	MedPrepToGo	3	2	2	2	1	2	2	3	2	2	1	2	1	2	2	2	1	1	1	1	Core Performer 67%
The Dr. Raj Podcastdrrajpodcast.com	The Dr. Raj Podcast							1	1		1		1	1	1		1					Longer term buy 25%
Wayfairwayfair.com	Wayfair								1			1				1		1				Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
MedPrepToGo higher education	$158	-45.4%	40%	100%	50.0ad units	Core Performer
State Farm insurance	$25	0.0%	0%	56%	9.0ad units	Core Performer	+1
The Dr. Raj Podcast	$24	-57.8%	29%	86%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Calcium Metabolism Part 2: Hyper and Hypocalcemia Diagnosis and Management

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Direct Response

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#1

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