Beyond the Crucible Podcast Advertising - Audience, Sponsors & Contact

Overview

Beyond the Crucible is an inspiring podcast that delves into the transformative power of adversity, featuring candid conversations with leaders who have navigated profound failures and setbacks. Hosted by Warwick Fairfax, the show goes beyond surface-level success stories, exploring the emotional and practical journey of overcoming life's most difficult moments. Each episode combines compelling personal narratives, such as losing a multi-million dollar business or confronting personal wounds, with actionable strategies for listeners to apply in their own lives. It targets entrepreneurs, professionals, and anyone seeking resilience, personal growth, and a path to a more significant life, emphasizing that past challenges can be catalysts for future triumphs. The podcast distinguishes itself by offering a blend of empathetic storytelling and practical self-improvement advice, fostering a mindset where wounds are embraced as opportunities for strength and purpose.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,302

Est. Podcast Downloads

620

Av. Youtube Views

682

Instagram

2k

YouTubers Subscribers

11k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 1.3K audience size, runs 19% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Warwick Fairfax

Warwick Fairfax facilitates high-level discussions on resilience and leadership through the Beyond the Crucible podcast, leveraging his personal history as the former executive of an Australian media empire. He utilizes the Beyond the Crucible Roadmap, a structured five-step framework designed to help individuals pivot from professional or personal failure toward a life of significance. Fairfax frequently provides historical analysis of figures like Dwight Eisenhower and the Duke of Wellington to extract actionable truths regarding character and implementation. Recent episodes include a deep-dive series on the literary themes of Les Misérables and collaborations with mindset experts such as Navy SEAL Mark Divine and NBA coach David Nurse. Having reached the milestone of three hundred broadcasted conversations, he offers professional guidance through his book, Crucible Leadership: Embrace Your Past, Ignite Your Future. His work serves as a resource for professionals seeking to integrate faith-based grace with executive strategy to overcome traumatic setbacks and career crucibles.

Age: 65 years
Nationality: Australian-American
Education: PPE, Oxford University

Age: 65 years
Nationality: Australian-American
Education: PPE, Oxford University

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Recent Campaigns

	Advertisers	Week3/16	Week4/13	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31
Beyond the Cruciblebeyondthecrucible.com	Beyond the Crucible	1	1		1		1	1	1	1	1	1	1	1	1	Core Performer 75%
Wonder Projectwonderproject.com	Wonder Project					1										Test in progress 8%
ForeverLawnforeverlawn.com	ForeverLawn			1												Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Beyond the Crucible professional training & coaching	$445	-21.8%	4%	100%	26.0ad units	Core Performer
Wonder Project	$21	0.0%	100%	100%	1.0ad units	Test run	+1
ForeverLawn	$21	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How He Brought YOUNG WASHINGTON to Life: Diederik Hoogstraten

0:00 / 1:25

Direct Response

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