Better on Draft operates as a Michigan-based media collective led by Ken Konarzewski Jr., Dan Cook, Wendy Taylor, and Rob Wilson. The group produces the Michigan Beer Series, a specialized production that explores the regional craft beverage landscape through live-streamed interviews and on-site recordings. They bridge the gap between technical brewing and lifestyle content by incorporating segments like Beer Hiking, which pair outdoor recreation with local taproom culture. Their recent coverage of OPA Design Studio highlights their shift toward analyzing brewery architecture and the functional aesthetics of hospitality spaces. As storytellers for the brewing industry, they regularly partner with organizations such as the Michigan Brewers Guild to document large-scale festivals and the economic evolution of craft beer. By focusing on narrative-driven profiles of head brewers and owners, the team provides industry professionals and enthusiasts with technical insights into fermentation programs and the history of legacy brewpubs like Phantom Canyon and Schlafly Brewing.