Beauty Is Your Business - beautytech and beauty innovation Podcast Advertising - Audience, Sponsors & Contact

Overview

Beauty Is Your Business provides an insightful exploration into the dynamic intersection of the beauty industry and technology. Hosted by seasoned experts, the podcast features in-depth interviews with brand founders, executives, and innovators, dissecting the strategies, challenges, and future trends shaping the beauty landscape. It delves into topics ranging from family legacies in cosmetics and the entrepreneurial journey of launching a brand to the cultural and even spiritual dimensions of beauty. This podcast is a must-listen for beauty professionals, aspiring entrepreneurs, and anyone interested in the business, innovation, and societal impact of beautytech and cosmetics, offering a unique blend of practical business advice, market analysis, and inspiring personal stories.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

800

Instagram

893

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

OKAY

60%

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The Bottom Line

This show has an estimated 800 audience size, runs 60% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Beauty Is Your Business Podcast

Beauty Is Your Business serves as a specialized media platform within the MouthMedia Network, focusing on the intersection of technology and innovation in the cosmetics sector. Based in New York City, the production features a rotation of expert hosts including Denise Dente and Jessica Quick of Buzz Beaute, alongside April Franzino and Mimi Banks. The show utilizes a high-production interview format to explore complex industry mechanics, ranging from virus-based skincare science with Carol Christopher to Amazon brand protection strategies with Market Defense. A notable extension of the brand is the BiYB LIVE series, which brings executive discussions to physical audiences at venues such as Lovage. Recent coverage includes the Self Care and Transparency series, featuring brand founders discussing the shift from third-party retail to direct social media engagement. This business-to-business resource provides a deep look at the logistical and technical frameworks supporting global prestige beauty brands through the voices of C-suite leaders.

Age: 9 years
Nationality: American

Age: 9 years
Nationality: American

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Ever Skincareever.com	Ever Skincare																1												Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Mouth Media Network	$16	0.0%	0%	100%	2.0ad units	Test run
Naked and Thriving	$8	0.0%	100%	100%	1.0ad units	Test run
Sweet Chemistry Skincare	$8	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Privilege of Aging: How Jessica Norman is Helping to Transform Skincare

0:00 / 0:25

Direct Response

T

#1

Run on 1x episode

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