Beautifully Complex Podcast Advertising - Audience, Sponsors & Contact

Overview

Beautifully Complex is an essential podcast for parents, caregivers, and educators navigating the unique journey of raising neurodivergent children with ADHD, autism, anxiety, and learning disabilities. Hosted by parenting coach Penny Williams, the show offers a compassionate and practical approach, emphasizing understanding behavior through a neurodiversity-affirming lens rather than focusing on deficits. Each episode delivers actionable strategies, expert insights, and often features lived experiences, including interviews with neurodivergent individuals and their families. Recurring themes include building executive function skills, fostering effective communication, reducing parental stress, and cultivating a joyful family life by honoring each child's individual needs. This podcast stands out by providing validating support and concrete tools, empowering listeners to transform challenges into opportunities for connection and growth, making it invaluable for anyone seeking to better understand and support their complex, wonderful children.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,980

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

46%

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The Bottom Line

This show has an estimated 7K audience size, runs 46% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27
Regulated Kidsregulatedkids.com	Regulated Kids	1	1	1	1	1		1	1	1	1	1	1	Core Performer 50%
LEGO Duplolego.com	LEGO Duplo					1	1			2				Test in progress 17%
Talkspacetalkspace.com	Talkspace									1	1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Behavior SOS Summit	$1,431	0.0%	100%	100%	13.0ad units	Core Performer
Regulated Kids	$1,306	+28.8%	71%	100%	14.0ad units	Core Performer
Understood.org nonprofit organization management	$1,044	0.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

351: ADHD in Kids: Why Understanding Their Brain Changes Everything, with Cate Osborn & Erik Gude

0:00 / 0:18

Direct Response

3

#1

Run on 1x episode

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