Be Well Sis: The Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Be Well Sis: The Podcast offers a vital space for Black millennial women seeking holistic well-being. Hosted by Dr. Cassandre Dunbar, this podcast provides candid, informative, and unapologetic conversations on physical, mental, emotional, and spiritual health. It delves into themes like making space for joy, the importance of rest, personal growth, therapy, and finding beauty in everyday rituals, all while addressing the unique experiences and needs of its audience. The show distinguishes itself by intentionally centering Black women in wellness discussions, offering practical resources and fostering a supportive 'sis to sis' community. It's ideal for listeners looking for empowering insights and a sense of belonging in their wellness journey.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

6,540

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 6.5K audience size, runs 19% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25
Progressive Insuranceprogressive.com	Progressive Insurance		3	1		2		Test run 0%
Talkspacetalkspace.com	Talkspace			1	1		1	Test run 0%
Vrbovrbo.com	Vrbo	1				1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cozy Earth apparel & fashion	$706	0.0%	100%	100%	4.0ad units	Core Performer	+1
American Giant apparel & fashion	$522	0.0%	0%	100%	5.0ad units	Core Performer	+1
Progressive Insurance insurance	$450	0.0%	0%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Leaving the U.S.: Black American Migration & Moving Abroad for Wellness with Christine Job

0:00 / 1:22

Direct Response

L

#1

Run on 1x episode

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