BBQ Interview Series - Kevin’s BBQ Joints Podcast Advertising - Audience, Sponsors & Contact

Overview

Kevin’s BBQ Joints offers an immersive interview series exploring the vibrant world of barbecue, meat, and food. Each episode features candid conversations with leading pitmasters, restaurateurs, and equipment innovators, delving into their personal histories, culinary philosophies, and the intricate business of their craft. The podcast distinguishes itself by going beyond surface-level discussions, dissecting topics from whole-animal butchery and menu development to smoker engineering and fire management. It appeals to a diverse audience, including dedicated BBQ enthusiasts, aspiring professionals, and foodies eager to understand the cultural significance, technical artistry, and entrepreneurial spirit driving the industry. Recurring themes include the importance of sourcing, community collaboration, and the relentless pursuit of perfection in the art of smoke and fire.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,451

Est. Podcast Downloads

820

Av. Youtube Views

1,631

Instagram

6k

YouTubers Subscribers

120k

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Direct Response

Brands with CTAs

GOOD

60%

Host Read %

% of host read ads

BAD

40%

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The Bottom Line

This show has an estimated 2.5K audience size, runs 40% host read ads and promotes 60% of ads for direct response advertisers.

Creator Influence

Kevin Kelly

Kevin Kelly, known as Kevin's BBQ Joints, is a dedicated content creator who brings the rich culture of barbecue to a global audience through his high-quality video productions. Leveraging his background as a director of photography, Kelly crafts engaging documentary-style content that explores the stories behind renowned pitmasters and iconic BBQ establishments. His popular "Texas Monthly Top 50 BBQ Tour" series offers viewers an intimate look into the heart of Texas barbecue, featuring collaborations with industry legends like Aaron Franklin and Rodney Scott. A notable success includes his video "Inside Snow's BBQ with Kerry Bexley," which resonated widely with his audience, further solidifying his reputation as a leading voice in the BBQ community. Kelly's work not only showcases the culinary art but also highlights the craftsmanship and community spirit inherent in the world of barbecue, making him a trusted guide for enthusiasts and newcomers alike.

Nationality: American
Education: San Diego State University

Nationality: American
Education: San Diego State University

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Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week7/6	Week8/10
Gen Digitalgendigital.com	Gen Digital			1	1	Test in progress 17%
International Fellowship of Christians and Jewsifcj.org	International Fellowship of Christians and Jews		1			Test in progress 8%
Lazy Doglazydog.com	Lazy Dog	1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Pearson Wagyu	$38	0.0%	100%	0%	1.0ad units	Test run
International Fellowship of Christians and Jews	$32	-100.0%	0%	100%	1.0ad units	Test run	+1
The Bottomless Cup publishing	$31	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Evan LeRoy - New School Barbecue: Recipes for Next-Level Smoking and Grilling

0:00 / 1:49

Direct Response

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#1

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