BBC Gardeners’ World Magazine Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Listen to gardening inspiration from some of the UK’s most loved and well-respected gardening experts in the award-winning BBC Gardeners’ World Magazine podcast.
Enjoy growing advice throughout the year with our Conversations series. Join Monty Don, Frances Tophill, Adam Frost, Arit Anderson, Carol Klein and more for friendly gardening chat and informative discussion with the magazine team, perfect for everyone who enjoys gardening.
Hear Alan Titchmarsh solve your gardening problems in Ask Alan, find advice for what to do in the garden in our What To Do Now series, and travel the globe with the BBC Gardeners’ World magazine team in Travel Tales: Gardens of the World.
With new episodes every Tuesday and Thursday and bonus episodes every Saturday, subscribe now, wherever you get your podcasts, and never miss an episode. Find out more at GardenersWorld.com/podcast

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

35,330

Est. Podcast Downloads

5,060

Av. Youtube Views

30,270

YouTubers Subscribers

90k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 35.3K audience size, runs 2% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
LinkedInlinkedin.com	LinkedIn			1	4	3	1	3	4	1	1	2	2		5	6	5	4	1	2	Core Performer 83%
Indeedindeed.com	Indeed				1	2		1	2		3	1		1	2	1	2	1	2	2	Core Performer 75%
The Home Depothomedepot.com	The Home Depot	2	2		1	1	2	1	1	1	3	1		1	1	1	1	1			Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$21,792	+300.9%	0%	96%	45.0ad units	Core Performer	+1
LinkedIn information technology & services	$15,305	+106.6%	5%	88%	40.0ad units	Core Performer	+1
Shopify information technology & services	$14,026	-19.2%	0%	100%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What To Do Now - Sowing seeds, smartening up the lawn and stopping the Great Flop!

0:00 / 0:23

Direct Response

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#1

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