Barstool Bench Mob Podcast Advertising - Audience, Sponsors & Contact

Overview

Barstool Bench Mob is a high-energy college basketball podcast that blends deep analytical insights with the irreverent, personality-driven culture of Barstool Sports. Hosted by Marty Mush, Rico Bosco, and Jake Marsh, the show offers a unique dynamic between hardcore sports gamblers and a dedicated 'Big J' journalist. Listeners can expect a mix of breaking news coverage, such as coaching changes and tournament updates, alongside candid interviews with key figures in the NCAA landscape, including coaches and former players. The podcast is designed for college hoops enthusiasts who appreciate both serious basketball discourse and the unpredictable, humorous banter that defines the Barstool brand, making it an essential companion for fans tracking the road to the Big Dance.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

53,240

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Direct Response

Brands with CTAs

GOOD

57%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 53.2K audience size, runs 43% host read ads and promotes 57% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bombas apparel & fashion	$1,571	0.0%	100%	100%	1.0ad units	Test run	+1
High Noon	$980	0.0%	100%	0%	1.0ad units	Test run	+1
Pepsi food & beverages	$735	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Jay Wright Retires From Villanova

0:00 / 1:33

Direct Response

J

#1

Run on 1x episode

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