Barron's Streetwise Podcast Advertising - Audience, Sponsors & Contact

Overview

Barron's Streetwise offers a weekly deep dive into the intricate world of high finance and Wall Street, hosted by Barron's columnist Jack Hough. The podcast provides listeners with expert analysis on market trends, specific company performance, and investment opportunities, often featuring interviews with prominent business leaders and financial analysts from institutions like Deutsche Bank and BofA Securities. It covers topics ranging from the future of tech giants like Tesla to sector-specific challenges in industries such as chemicals, offering practical insights for investors. The tone is professional and analytical, yet aims to be engaging and accessible, making complex financial concepts understandable. It targets active investors, financial professionals, and anyone seeking to stay informed on current economic shifts and market dynamics with a blend of serious analysis and unique perspectives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

30,940

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Direct Response

Brands with CTAs

GOOD

69%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 30.9K audience size, runs 6% host read ads and promotes 69% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week6/29	Week7/6	Week7/27
Federated Hermesfederatedhermes.com	Federated Hermes			1	1	1	Longer term buy 25%
Bairdrwbaird.com	Baird	1	1				Test in progress 17%
Goldman Sachsgoldmansachs.com	Goldman Sachs			1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Vanguard financial services	$4,827	-100.0%	8%	62%	13.0ad units	Core Performer	+1
Morningstar financial services	$3,090	0.0%	0%	0%	10.0ad units	Core Performer	+1
Federated Hermes	$2,333	+100.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Everything Pill

0:00 / 0:18

Direct Response

T

#1

Run on 1x episode

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