Bar Karate - The Sailing Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Bar Karate - The Sailing Podcast offers a weekly, global dive into the world of sailing, blending news, insider gossip, and expert discussions with a lighthearted, entertaining tone. Hosted by a team spanning the globe, the podcast covers everything from technical controversies like ORC handicaps with yacht designers to interviews with prominent skippers about specific racing seasons and boat classes. It caters to sailing enthusiasts, from casual fans to competitive racers, who seek to stay informed about the latest developments, understand technical nuances, and enjoy the camaraderie and fun side of the sport. The show distinguishes itself by combining serious sailing topics with an accessible, engaging style, making complex issues understandable and current events entertaining. It's ideal for listeners interested in competitive sailing, yacht design, and the vibrant culture of the global sailing community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

660

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 660 audience size, runs 97% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/23	Week4/6	Week7/27	Week8/3	Week8/10	Week8/17
Radix Nutritionradixnutrition.com	Radix Nutrition	1	5	1	1		1	1	1	Longer term buy 25%
Radix Nutritionradixnutrition.co.uk	Radix Nutrition					2		1	1	Longer term buy 25%
Vaikobivaikobi.com	Vaikobi		2	1	3	2			1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Radix Nutrition	$794	0.0%	97%	74%	113.0ad units	Core Performer
Vaikobi	$337	0.0%	100%	85%	53.0ad units	Core Performer
Disruptor Marine Marketing	$132	0.0%	90%	35%	20.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bar Karate - the Sailing Podcast, Ep372, Mina and Jack Ferguson and India Gilbert

0:00 / 0:36

Direct Response

B

#1

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