Baking it Down with Sugar Cookie Marketing 🍪 Podcast Advertising - Audience, Sponsors & Contact

Overview

Baking it Down with Sugar Cookie Marketing is a practical and upbeat podcast designed for home-based bakers, especially those specializing in sugar cookies, who are looking to grow their businesses. Hosted by Heather and Corrie, this show extends the popular "Sugar Cookie Marketing" Facebook group, offering actionable advice on online marketing, social media strategies, and business management. Each episode breaks down current trends and hot topics relevant to the cottage bakery world, from effective food photography to navigating social media algorithms. The hosts deliver insights in a clean, fun, and conversational style, making complex marketing concepts accessible for busy entrepreneurs. It's an essential listen for creative bakers aiming to turn their passion into a profitable venture by mastering digital sales and promotion.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,135

Est. Podcast Downloads

6,080

Av. Youtube Views

55

Instagram

2k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 6.1K audience size, runs 100% host read ads and promotes 89% of ads for direct response advertisers.

Creator Influence

Corrie Miracle

Operating under the parent company Miracle Marketing, Corrie and Heather Miracle bridge the gap between digital agency expertise and the cottage food industry. Through their weekly podcast, Baking it Down, they deliver technical business education formatted as sisterly banter, focusing on pricing psychology and the 1,000 Word Photography technique. Their recent Pre-Sales Bootcamp Recap demonstrates a commitment to operational efficiency for home-based entrepreneurs. The duo regularly spearheads the Reels Collab events, a cross-promotional strategy designed to bypass organic reach limitations on social platforms. As frequent speakers at the industry trade show CookieCon, they partner with service providers like FLIP insurance and Eddie the Edible Ink Printer to professionalize the hobbyist market. By hosting the Vendy Blendy virtual summit and managing the Cookie College membership, they provide concrete resources such as SWOT analysis templates and SEO marketing task lists tailored specifically for the decorative baking community.

Age: 39 years
Nationality: American
Education: Not Publicly Specified

Age: 39 years
Nationality: American
Education: Not Publicly Specified

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week7/13	Week7/20	Week8/17
Cookie Design Labcookiedesignlab.com	Cookie Design Lab	2	1	1		1	2	4	1	1	2	1	Longer term buy 25%
Eddie by Primeraprimera.com	Eddie by Primera	2		1		1		1		1	1		Test in progress 17%
The Cookie Collegethecookiecollege.com	The Cookie College		1		2		1	2	1		1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Cookie Design Lab	$4,317	+100.0%	100%	96%	73.0ad units	Core Performer
The Vendy Blendy	$2,465	+100.0%	100%	100%	33.0ad units	Core Performer
The Cookie College	$2,028	+100.0%	100%	100%	15.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

274. Baking it Down - Allow Us to be Your Personal Yodas

0:00 / 1:43

Direct Response

2

#1

Run on 1x episode

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