Backpacker Radio Podcast Advertising - Audience, Sponsors & Contact

Overview

Backpacker Radio is the definitive podcast for anyone captivated by the world of thru-hiking and long-distance backpacking. Hosted by Zach "Badger" Davis and Juliana "Chaunce" Chauncey, the show delves into epic journeys across iconic trails like the Appalachian and Pacific Crest, as well as international expeditions. Each episode features in-depth interviews with seasoned hikers who share their extraordinary experiences, from navigating challenging terrains and cultural shocks to finding healing and personal growth on the trail. Beyond inspiring narratives, the podcast offers practical advice on gear, trail etiquette, and logistics, making it an invaluable resource for both aspiring and veteran backpackers. It explores the unique trail culture, the physical and mental fortitude required, and the profound impact of nature on well-being, appealing to adventure enthusiasts, outdoor lovers, and those seeking stories of resilience and self-discovery.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

40,249

Est. Podcast Downloads

34,560

Av. Youtube Views

5,689

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

GOOD

71%

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The Bottom Line

This show has an estimated 40.2K audience size, runs 71% host read ads and promotes 95% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Hyperlite Mountain Gearhyperlitemountaingear.com	Hyperlite Mountain Gear	1	2	1	1	1	1							1	1	1	2	2	2	2	1	2	2	1	1	Core Performer 83%
Gossamer Geargossamergear.com	Gossamer Gear	1	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1		1	1			Core Performer 58%
Topo Athletictopoathletic.com	Topo Athletic	6		2		3		3		3		5			2	3		3		3		5		1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Element food & beverages	$429	-38.5%	100%	98%	66.0ad units	Core Performer	+1
Topo Athletic retail	$404	-37.5%	100%	97%	65.0ad units	Core Performer	+1
Gossamer Gear	$242	-54.0%	97%	100%	30.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

PCT Meltdowns, Side Quests, & Animal Encounters, and Traveling to 56 Countries with Michael "Broadway" Grant (BPR #375)

0:00 / 0:14

Direct Response

P

#1

Run on 1x episode

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