Baby-Led Weaning with Katie Ferraro Podcast Advertising - Audience, Sponsors & Contact

Overview

Baby-Led Weaning with Katie Ferraro provides an essential guide for parents navigating the introduction of solid foods using the baby-led weaning method. Hosted by Registered Dietitian, nutrition professor, and mother of seven, Katie Ferraro, the podcast blends expert interviews with medical professionals, practical advice on safe food preparation, and inspiring success stories from parents implementing her '100 First Foods' approach. Listeners gain evidence-based insights into infant nutrition, including critical discussions on avoiding hidden sugars, fostering diet diversity, and building positive eating habits from an early age. This podcast is ideal for new parents seeking authoritative, actionable, and science-backed strategies to confidently and safely transition their babies to real food, aiming to prevent picky eating and make mealtimes enjoyable for the whole family.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

29,000

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

GOOD

60%

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The Bottom Line

This show has an estimated 29K audience size, runs 60% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week10/5
Once Upon a Danceonceuponadance.com	Once Upon a Dance						1	2	2	2	1	1	1		2	2	1	1	1	7	1	Core Performer 58%
Baby-Led Weaning with Katie Ferrarobabyledweaning.co	Baby-Led Weaning with Katie Ferraro	1	2	3	2	1	2	1	1	1				2		1		1	3	5	7	Core Performer 50%
Hungry Roothungryroot.com	Hungry Root											1	1		2	2	1	1	2	7		Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Kiwico education management	$36,800	-27.8%	100%	97%	39.0ad units	Core Performer	+1
Baby-Led Weaning with Katie Ferraro information technology & services	$27,701	+97.3%	100%	100%	42.0ad units	Core Performer	+1
Hungry Root	$24,796	+32.1%	100%	100%	29.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why Starting Solid Foods Can Make Even an Experienced Mom Feel Like a Beginner

0:00 / 1:30

Direct Response

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#1

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