ATO: BRIDGING THE DIVIDE Podcast Advertising - Audience, Sponsors & Contact

Overview

ATO: BRIDGING THE DIVIDE offers an intimate and unfiltered look into the lives and experiences of first responders, primarily focusing on law enforcement. Hosted by active and retired officers, the podcast goes beyond typical true crime narratives to explore the complex, often trauma-filled world of police, SWAT, and firefighters. It features candid conversations with leaders like Dallas Police Chief Daniel Comeaux and experts such as retired Phoenix PD Detective Cindy Janicik, delving into topics like leadership, community initiatives, mental health, and crime prevention, particularly crimes against women. The show aims to educate listeners, foster understanding, and honor the sacrifices of those who serve, providing a unique perspective on public safety, resilience, and the human element behind the badge. It appeals to audiences interested in true crime, public service, mental health awareness, and the societal impact of emergency services.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,660

Instagram

5k

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Direct Response

Brands with CTAs

OKAY

33%

Host Read %

% of host read ads

BAD

35%

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The Bottom Line

This show has an estimated 2.7K audience size, runs 35% host read ads and promotes 33% of ads for direct response advertisers.

Creator Influence

𝐀𝐓𝐎 𝐁𝐑𝐈𝐃𝐆𝐈𝐍𝐆 𝐓𝐇𝐄 𝐃𝐈𝐕𝐈𝐃𝐄

ATO: Bridging the Divide is a mission-driven podcast produced by the Dallas Assist the Officer Foundation, offering a vital platform for first responders to share their experiences and healing journeys. The program features in-depth, long-form interviews, including its popular "Revisited Episode" series, which delves into critical incidents, trauma recovery, and mental wellness. A recent highlight was the "Mission Survivor Justice" initiative, where the podcast amplified efforts leading to the arrest of 118 sexual offenders. By engaging with notable guests from public safety, leadership, and community organizations, ATO: Bridging the Divide fosters understanding and constructive dialogue around the human side of emergency response. The podcast consistently emphasizes healing, resilience, and honoring the dedicated service of first responders within the community and beyond.

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Assist The Officer Foundationatodallas.org	Assist The Officer Foundation						1					1			1			1												Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Assist The Officer Foundation	$741	-100.0%	0%	0%	24.0ad units	Core Performer
Ghost Patch	$450	0.0%	91%	100%	11.0ad units	Core Performer
Chateau Health and Wellness	$104	0.0%	100%	50%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 115 Dallas Fire Department Battalion Chief Greg Stoy: A Legacy of Dallas Fire

0:00 / 0:19

Direct Response

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#1

Run on 1x episode

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