At the Races with Steve Byk Podcast Advertising - Audience, Sponsors & Contact

Overview

At The Races with Steve Byk offers an in-depth, daily news magazine dedicated to Thoroughbred Racing, distinguishing itself as the sport's longest-running and most recognized program. Each episode features comprehensive previews, expert analysis, and discussions with prominent figures and journalists from the racing world. The podcast caters to a dedicated audience of horse racing enthusiasts, bettors, and industry professionals seeking detailed insights, event predictions, and current news. It provides a unique blend of timely information and strategic discussion, making it an essential listen for anyone closely following the sport.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,160

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

25%

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The Bottom Line

This show has an estimated 5.2K audience size, runs 25% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9
Virginia Horse Racingvirginiahorseracing.com	Virginia Horse Racing	6	16	6	Test run 0%
Pennsylvania Breeding Programpabred.com	Pennsylvania Breeding Program	3	8	3	Test run 0%
NYRA Betsnyrabets.com	NYRA Bets	3	6	2	Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Virginia Horse Racing	$5,549	0.0%	0%	51%	105.0ad units	Core Performer
Pennsylvania Breeding Program	$2,550	0.0%	0%	96%	49.0ad units	Core Performer	+1
NYRA Bets	$2,292	0.0%	0%	100%	44.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ATR TwinSpires Wknd Prvw from Tampa Bay Downs-Part 1: Brad Free, James Scully, David Aragona

0:00 / 1:55

Direct Response

A

#1

Run on 1x episode

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