Around The Layout - A Model Railroad Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Around The Layout is a podcast dedicated to the vibrant world of model railroading, offering an intimate look into the passion and craftsmanship of enthusiasts. Each episode features interviews with model railroaders, delving into their personal journeys, the challenges they've overcome, and the inspirations behind their intricate layouts. The show explores diverse aspects of the hobby, from historical research and detailed scale modeling to community building and engaging younger generations. It serves as an inspiring platform for both seasoned hobbyists and newcomers, fostering a sense of camaraderie and providing practical insights into creating and operating model railroads. The podcast distinguishes itself by focusing on the human stories behind the layouts, making it a valuable resource for anyone interested in the art, history, and future of model railroading.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,627

Est. Podcast Downloads

1,420

Av. Youtube Views

207

Instagram

1k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

OKAY

41%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 41% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Raymond Arnott

Ray Arnott serves as the voice of the Around The Layout Podcast, an industry-focused platform that bridges the gap between master modelers and the wider hobbyist community. Drawing from a professional background in IT and communications, Arnott hosts technically rigorous yet approachable deep-dives such as the Talking Ops series with Don Irace and the seasonal ATLP Rewind. His coverage spans global events, including on-location reporting from the Sydney RPM and the Amherst Railroad Hobby Show, where he manages the interactive ATLP Passport engagement program. Arnott has established direct partnerships with major manufacturers like Bachmann Trains and Rapido Trains, often serving as a launch point for new product announcements. A recent milestone for the brand includes the successful launch of the Operating Crew membership program, which provides a structured platform for hobbyist mentorship and exclusive industry access. His work is frequently cited across legacy media such as Model Railroad News for its role in modernizing hobby journalism.

Age: 51 years
Nationality: American
Education: Broadcast/Communications Study, Unknown

Age: 51 years
Nationality: American
Education: Broadcast/Communications Study, Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Oak Hill Model Railroad Track Supplyohrtracksupply.com	Oak Hill Model Railroad Track Supply		1	1	1	1	1	1	2		1	1	1	1	1	1	1	1		1	1	1	1	1	2	Core Performer 75%
Scale Signsscalesigns.com	Scale Signs		1		1	1	1	1	2				1	1	1	1	1	1		1	1	1	1	1	2	Core Performer 75%
Spring Creek Model Trainsspringcreekmodeltrains.com	Spring Creek Model Trains	1	1	1		2	1	2	2	1	1	1		1	1	2	4	1	2	1	1	1		1		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Spring Creek Model Trains retail	$1,118	-71.5%	54%	89%	57.0ad units	Core Performer
Rapido Trains	$655	-39.5%	77%	97%	30.0ad units	Core Performer
Scale Signs	$584	0.0%	5%	98%	40.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

John Arrowsmith & The Santa Fe 1st Arizona Sub

0:00 / 0:26

Brand Awareness

J

#1

Run on 1x episode

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