Appearance Matters: The Podcast! Podcast Advertising - Audience, Sponsors & Contact

Overview

Appearance Matters: The Podcast! delves into the latest evidence-based research from the Centre for Appearance Research, exploring the intricate world of body image and appearance psychology. Hosted by experts, each episode features in-depth discussions with leading academics on topics such as weight-inclusive physical activity, visible differences, and the psychological impact of appearance. The podcast offers a unique blend of scientific rigor and practical application, aiming to inform and empower listeners with a deeper understanding of body image issues, societal biases, and resources for support. It's an essential listen for anyone interested in health psychology, social justice, and fostering a more inclusive society regarding appearance.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 200 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
Visible Difference Support Hubvisibledifferencesupporthub.com	Visible Difference Support Hub																									1			Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Visible Difference Support Hub	$4	+100.0%	100%	100%	1.0ad units	Test run
Weight Inclusive Thinking for Fitness Spaces	$2	0.0%	100%	100%	1.0ad units	Test run
ED support app	$2	0.0%	100%	100%	1.0ad units	Test run

Ads and Episodes

Visible Difference Matters Mini-Series - Episode 3. Supporting Parents and Carers of Children and Young People with Visible Differences

0:00 / 3:18

Direct Response

V

#1

Run on 1x episode

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Recent Episodes

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