Anita on the Mark Podcast Advertising - Audience, Sponsors & Contact

Overview

Anita on the Mark delivers expert sports analysis, bold predictions, and actionable betting insights, hosted by ESPN personality Anita Marks. This podcast distinguishes itself by moving beyond standard sports commentary to offer in-depth breakdowns of major sporting events, key trends, and specific wagering strategies across various sports, including NFL, NBA, and a notable focus on horse racing handicapping. It targets both passionate sports fans seeking deeper understanding and seasoned bettors aiming to refine their approach. With a fast-paced, no-nonsense style, the show educates its audience on making smarter wagers through professional predictions and expert guest analysis, positioning itself as an essential resource for strategic sports engagement and entertainment.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,600

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 93% host read ads and promotes 83% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
New York Thoroughbred Breeders, Inc.	$381	0.0%	75%	100%	16.0ad units	Core Performer
Kindred	$373	0.0%	100%	81%	16.0ad units	Core Performer
Henry Street Tap Room	$354	0.0%	100%	69%	16.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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Direct Response

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#1

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