Anewgo of New Home Sales Podcast Advertising - Audience, Sponsors & Contact

Overview

Anewgo of New Home Sales is a highly practical podcast dedicated to empowering sales and marketing professionals within the new home construction industry. Hosts John Lee and Anya Chrisanthon, along with industry experts, explore the latest MarTech and PropTech innovations, offering actionable strategies and best practices to optimize the sales cycle. The show delves into topics like leveraging AI for customer engagement, building high-performing online sales teams, and even incorporating unconventional skills like improv for enhanced communication. It serves as an essential resource for builders, real estate agents, and tech enthusiasts seeking to navigate the evolving landscape of new home sales, providing insights into effective technology adoption, process improvement, and strategic growth in a competitive market.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

280

Est. Podcast Downloads

260

Av. Youtube Views

19

YouTubers Subscribers

153

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 280 audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/20	Week8/24	Week9/14	Week9/21	Week9/28	Week10/19
Anewgoanewgo.com	Anewgo	1	1	1	1			Longer term buy 25%
Builder Techbuildertech.com	Builder Tech					1	1	Test in progress 17%
Impact 88impact88.com	Impact 88						1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Anewgo	$25	-100.0%	100%	100%	6.0ad units	Core Performer
homes.com real estate	$21	0.0%	100%	100%	4.0ad units	Core Performer	+1
Builder Tech	$10	-36.7%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

What Homebuyers Ask AI at 10 PM: Six Months of Real Buyer Conversations-204

0:00 / 1:53

Direct Response

W

#1

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