On3 is a prominent digital media and technology company specializing in college and high school sports, encompassing college football, basketball, recruiting, the transfer portal, and Name, Image, and Likeness (NIL). Founded in 2021 by Shannon Terry, who has a strong track record in sports media startups including co-founding Rivals.com and founding 247Sports, On3 quickly positioned itself as an essential resource in the dynamic world of college athletics. Based in Nashville, Tennessee, On3 employs skilled journalists and analysts to deliver news, analytical insights, and in-depth data through its website, video content (like "The Hard Count" and "Andy & Ari"), and podcasts. A major strategic move was the acquisition of Rivals.com from Yahoo Sports in 2025, integrating its extensive recruiting coverage and fan base into the On3 network. Complementing its media arm, On3 operates On3 OS, a business-to-business division providing services and data, including the influential On3 NIL Valuation, to athletes, institutions, and brands. This comprehensive approach serves as a vital connection point for industry professionals and fans seeking to understand the competitive and business aspects of college sports today.