America Adapts the Climate Change Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

America Adapts is a leading podcast that delves into the critical and complex topic of climate change adaptation. Host Doug Parsons engages with a diverse array of experts, including scientists, policymakers, journalists, and activists, to explore the practical challenges and innovative solutions for communities and governments facing a changing climate. The podcast distinguishes itself by moving beyond climate science fundamentals to examine real-world adaptation efforts, such as federal relocation projects and the communication of major scientific reports like those from the IPCC. It offers an analytical, thought-provoking, and solution-oriented perspective, encouraging listeners to critically assess current strategies and consider future pathways. Targeting engaged citizens, environmental professionals, and policymakers, "America Adapts" provides a vital platform for understanding the societal, governmental, and scientific dimensions of climate resilience, fostering a deeper engagement with humanity's greatest challenge.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,303

Est. Podcast Downloads

3,240

Av. Youtube Views

63

Instagram

948

YouTubers Subscribers

34

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 3.3K audience size, runs 92% host read ads and promotes 71% of ads for direct response advertisers.

Creator Influence

Doug Parsons

Doug Parsons serves as the host of the America Adapts podcast, where he facilitates technical discussions on climate resilience and societal adjustment. Known within policy circles as The Adaptation Guy, Parsons leverages his background as a former climate change coordinator for the National Park Service to interview leaders from institutions such as the McKinsey Global Institute and the Natural Resources Defense Council (NRDC). His content moves beyond traditional mitigation discourse to address the legal and structural realities of a changing environment, often featuring on-site reporting from events like the Innovations in Climate Resilience conference. Recent segments include the influential series An Uninsurable Country, which examines the intersection of rising climate risk and the housing market alongside experts from the NRDC. By focusing on practical applications in military leadership, infrastructure, and urban planning, Parsons provides essential insights for professionals navigating the transition from environmental risk to institutional resilience.

Age: 54 years
Nationality: American
Education: Master's Degree, University of Florida

Age: 54 years
Nationality: American
Education: Master's Degree, University of Florida

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
CO2 Foundationco2foundation.org	CO2 Foundation																								1					Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
CO2 Foundation	$183	+100.0%	100%	33%	6.0ad units	Core Performer
NRDC public policy	$143	0.0%	100%	33%	3.0ad units	Test run	+1
Climate.us	$83	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Recovery Is Adaptation: Rebuilding After Wildfire

0:00 / 0:23

Brand Awareness

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#1

Run on 1x episode

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