All The Smoke Podcast Advertising - Audience, Sponsors & Contact

Overview

All The Smoke provides an unfiltered, insider's view into the world of professional basketball, hosted by former NBA players Matt Barnes and Stephen Jackson. Leveraging their deep connections and candid style, the podcast offers a distinctive blend of current NBA news, insightful analysis of league controversies like gambling scandals, and rich historical perspectives through interviews with legends such as George Gervin. It goes beyond game highlights to explore the minds, lives, and pressing issues faced by players, both on and off the court, appealing to dedicated basketball fans eager for authentic, no-holds-barred discussions on the sport's past, present, and future.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

150.2K

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 150.2K audience size, runs 5% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6
Edward Jonesedwardjones.com	Edward Jones								1		1	1	1	1	1	1	2	1	1	Longer term buy 42%
iHeartRadioiheart.com	iHeartRadio	13	9	8	16	26	10	9	5	1		6			2		1	1	1	Longer term buy 33%
United Healthcareuhc.com	United Healthcare										1		1		5	1	1		1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$395,245	-44.0%	0%	98%	162.0ad units	Core Performer	+1
AT&T telecommunications	$150,392	-100.0%	10%	41%	61.0ad units	Core Performer	+1
Shopify information technology & services	$131,392	-100.0%	44%	100%	41.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MLB Legend Chase Utley: Old School Baseball, Joining Dodgers Front Office, Untold Phillies Stories

0:00 / 0:24

Direct Response

M

#1

Run on 1x episode

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