All Chief'd Up!: A Kansas City Chiefs Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

All Chief'd Up! offers dedicated Kansas City Chiefs fans an in-depth and enthusiastic dive into their favorite team. Hosts Mike and Steve Williams provide comprehensive coverage, dissecting the latest news, rumors, and strategic analyses concerning player movements, draft prospects, and coaching decisions. The podcast goes beyond game recaps, exploring the ongoing "Chiefs Dynasty" narrative and engaging with the passionate fan community. It's tailored for listeners who crave detailed insights, enjoy speculative discussions about the team's future, and want to stay ahead of every development in the Chiefs' world, making it an essential listen for any true fan.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

8,857

Est. Podcast Downloads

300

Av. Youtube Views

8,857

Instagram

5k

YouTubers Subscribers

57k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 8.9K audience size, runs 98% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Mike Williams

All Chief’d Up! is an independent sports media outlet hosted by brothers Mike and Steve Williams, delivering technical analysis for the Kansas City Chiefs. The duo specializes in high-utility content for NFL fans, including their comprehensive Salary Cap Deep Dive series and collaborative Epic Mock Drafts featuring guests like Broshmo and other team-specific creators. They have moved traditional sports broadcasting toward an interactive digital model by visiting collegiate Pro Days at South Carolina and Oregon to provide firsthand scouting reports on potential prospects. The creators recently focused on offseason strategy through their Roster Addiction and Draft Grade series, providing granular details on NFL logistics that align with brand categories such as sports betting and apparel. Their presentation utilizes a professional multi-cam studio environment to host Vertical LIVE hangouts, ensuring a high-quality visual experience for viewers seeking year-round coverage of the Chiefs Kingdom and professional football developments.

Age: 34 years
Nationality: American
Education: Missouri Area College

Age: 34 years
Nationality: American
Education: Missouri Area College

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Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18
Prize Picksprizepicks.com	Prize Picks			2	3	1	1	1	2	Past Performer 0%
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook	1	1							Test run 0%
Bruntbruntworkwear.com	Brunt	1								Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$2,462	0.0%	93%	100%	15.0ad units	Core Performer	+1
Prize Picks sports	$2,236	0.0%	100%	100%	12.0ad units	Core Performer	+1
Brunt apparel & fashion	$1,182	0.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 40 - The Chiefs have the NFL in "PANIC MODE" says NFL Draft Analyst | Jeremiyah Love to Chiefs?

0:00 / 0:23

Direct Response

E

#1

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