AICPA Personal Financial Planning (PFP) Podcast Advertising - Audience, Sponsors & Contact

Overview

The AICPA Personal Financial Planning (PFP) podcast offers essential insights and strategies for CPA financial planners and advisors. Each episode features nationally recognized experts discussing critical topics such as retirement, estate, tax, and investment planning, alongside crucial soft skills like client communication, trust-building, and behavioral finance. The podcast distinguishes itself by blending technical financial expertise with practical applications, including the integration of cutting-edge technologies like Artificial Intelligence into daily practice. It aims to equip professionals with the knowledge to navigate complex financial landscapes, foster deeper client relationships, and enhance their practice efficiency, making it a vital resource for continuous professional development in the financial planning sector.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,140

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 100% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week4/27	Week5/11	Week5/25	Week6/1	Week6/15	Week6/22	Week7/6	Week7/20	Week8/3	Week8/17
AICPA Personal Financial Planning Sectionaicpa.org	AICPA Personal Financial Planning Section			2	1	1	2	1	1	1	1	1	1	1	2	Core Performer 50%
AICPA-CIMAaicpa-cima.com	AICPA-CIMA	2	1	1									1			Test in progress 8%
Retiring: Creating a Life That Works for You (book)retiringbook.com	Retiring: Creating a Life That Works for You (book)										1					Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
AICPA-CIMA accounting	$556	+100.0%	100%	96%	25.0ad units	Core Performer	+1
AICPA Personal Financial Planning Section	$243	-33.3%	100%	100%	12.0ad units	Core Performer	+1
AICPA Engage	$171	-100.0%	100%	100%	6.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why Bob Keebler Makes the Section 645 Election Almost Every Time

0:00 / 0:29

Brand Awareness

W

#1

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