AFL Fantasy with The Traders Podcast Advertising - Audience, Sponsors & Contact

Overview

AFL Fantasy with The Traders is the definitive podcast for Australian Rules Football fantasy league enthusiasts. Hosted by AFL.com.au's expert panel, Roy, Calvin, and Warnie, the show provides in-depth analysis, strategic tips, and real-time reactions to team news, player performance, and trade targets. Episodes cover everything from weekly captain choices and waiver wire pickups to comprehensive season reviews and future player projections. The podcast caters to both seasoned fantasy players and newcomers, offering actionable advice to dominate their leagues. Its distinctive blend of expert insights, interactive live sessions, and a fun, engaging tone makes it an essential listen for anyone looking to elevate their AFL Fantasy game and stay ahead of the competition.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

300

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

OKAY

41%

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The Bottom Line

This show has an estimated 300 audience size, runs 41% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
Crypto.comcrypto.com	Crypto.com	1	1	1	1		1	3	2	2			1		1			1	1	1	7	7	6	4	Core Performer 58%
Sportsbetsportsbet.com.au	Sportsbet					2		1	1		1	2	2	3	3	4	3	2	3	2		1		1	Core Performer 58%
AFL Recordafl.com.au	AFL Record						2		2			1			1						1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Crypto.com financial services	$122	+247.0%	62%	51%	37.0ad units	Core Performer	+1
Sportsbet entertainment	$95	-51.0%	19%	97%	31.0ad units	Core Performer	+1
AFL Record	$54	0.0%	63%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

R24 teams, captains, trade tips - AFL Fantasy LIVE

0:00 / 1:27

Direct Response

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#1

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