A Touch More with Sue Bird & Megan Rapinoe Podcast Advertising - Audience, Sponsors & Contact

Overview

A Touch More with Sue Bird & Megan Rapinoe offers an unparalleled insider's perspective on the dynamic world of women's sports. Hosted by two legendary athletes, the podcast provides deep dives into major headlines, league developments like the NWSL and emerging women's basketball initiatives, and critical discussions on player performance and league economics. Beyond game analysis, Bird and Rapinoe expertly blend sports commentary with pop culture, sharing personal anecdotes and inviting high-profile guests from sports and entertainment. The show's engaging, passionate, and often humorous tone appeals to dedicated fans seeking expert analysis, behind-the-scenes stories, and a celebration of the growing impact and cultural significance of women's athletics.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

25,449

Est. Podcast Downloads

15,900

Av. Youtube Views

9,549

YouTubers Subscribers

27k

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 25.4K audience size, runs 12% host read ads and promotes 72% of ads for direct response advertisers.

Creator Influence

Sue & Megan Bird & Rapinoe

A Touch More serves as a premier multimedia studio and podcast hosted by Olympic gold medalists Sue Bird and Megan Rapinoe. Operating through the Vox Media Podcast Network, the duo bridges the gap between professional athletics and mainstream entertainment. The platform features deep-dive interviews with elite figures like Angel Reese and Maria Sharapova, focusing on the professionalization of the WNBA and NWSL. A central fixture of their programming is the recurring “Bickers” segment, where the hosts apply their team-oriented chemistry to listener-submitted dilemmas. Recent expansion includes the A Touch More live series, which debuted to physical audiences during the WNBA All-Star weekend in Phoenix. By analyzing WNBA CBA negotiations and league ecosystems, Bird and Rapinoe provide technical sports insights alongside cultural commentary. This content studio leverages their history as champions to produce scripted and unscripted stories aimed at driving the global growth of women’s sports and social advocacy.

Age: 45 years
Nationality: American
Education: N/A, University of Connecticut

Age: 45 years
Nationality: American
Education: N/A, University of Connecticut

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Odooodoo.com	Odoo	3	3	2	2	1		1					1	2	1	1	1	1	1		3	1	Core Performer 75%
Fetch Pet Insurancefetchpet.com	Fetch Pet Insurance						1	1	1	2		1	1	1	1	2	1	2		1	1	2	Core Performer 75%
Monday.commonday.com	Monday.com								1		1	1	2	2	1	1	1	1	1				Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Verizon information technology & services	$23,980	-100.0%	43%	83%	54.0ad units	Core Performer	+1
Norwegian Cruise Line leisure, travel & tourism	$11,012	+229.1%	28%	90%	29.0ad units	Core Performer	+1
Google Pixel information technology & services	$7,237	-66.7%	29%	71%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Colin Kaepernick on kneeling, NFL ban, and new memoir The Perilous Fight

0:00 / 0:33

Direct Response

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#1

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