A Taste of AZ serves as a specialized media house and publishing entity co-founded by Eric Walters and Luke Irvin, documenting the culinary evolution of the Southwest. The brand produces the A Taste of AZ Podcast, where host Eric Walters conducts deep-dive interviews with local figures such as chef Matt Carter and representatives from the Arizona Restaurant Association. Their digital strategy bridges the gap between long-form storytelling and visual guides, featuring the multi-part series Designing and Building a Restaurant Experience which explores the intersection of architecture and hospitality. Recent coverage includes the Arizona Beer Week in Flagstaff 2025 series and promotional features for the Devour Culinary Classic. By highlighting independent producers like Duncan Family Farms and spirits from Barcoa, the outlet provides a professional look at the artisans defining Arizona's food scene. This focus on regional craft producers makes the platform a central resource for hospitality professionals and culinary tourists seeking farm-to-table authenticity within the state.