A Gay and A NonGay Podcast Advertising - Audience, Sponsors & Contact

Overview

A Gay and A NonGay is a lively and humorous podcast where hosts James Barr and Dan Hudson bridge the gap between their differing perspectives as a gay and a non-gay man. Through chaotic and candid conversations, they delve into contemporary social dynamics, relationship nuances, and everyday life challenges, often challenging stereotypes and fostering understanding. The podcast blends personal anecdotes with broader cultural commentary, discussing topics from the complexities of self-love and narcissism to navigating first dates and celebrating LGBTQ+ events like Pride. Targeting an audience interested in engaging social commentary, LGBTQ+ issues, and light-hearted yet thought-provoking discussions, the show stands out for its witty banter, genuine friendship, and a commitment to promoting empathy and connection in an increasingly divided world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,035

Est. Podcast Downloads

4,780

Av. Youtube Views

255

Instagram

8k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 5K audience size, runs 6% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

James Barr

A Gay and A NonGay serves as a cultural bridge-building vehicle led by professional broadcasters James Barr and Dan Hudson. The production utilizes a studio-based video format to explore the intersection of LGBTQ+ life and cis-hetero allyship through a lens of candid comedy and social commentary. Notable for their mission to combat homophobia through radical empathy, the pair has been featured on BBC Radio 2 with Jeremy Vine and collaborates with prominent figures like Frankie Grande and RuPaul's Drag Race winner Tia Kofi. Their recent Webby Award win highlights their success in translating the digital rapport of two best friends into a globally recognized media brand. By hosting live shows such as the Big Gay Night Out tour and documenting projects like their visit to Britain’s Straightest Town, Barr and Hudson facilitate awkward but necessary conversations regarding masculinity, sex, and mental health. This perspective provides an accessible entry point for audiences navigating modern identity politics.

Age: 38 years
Nationality: British
Education: Bachelor's, UK University

Age: 38 years
Nationality: British
Education: Bachelor's, UK University

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Joy and Blokes	$234	0.0%	0%	100%	3.0ad units	Test run	+1
Vrbo hospital & health care	$159	0.0%	0%	100%	3.0ad units	Test run	+1
Liberty Mutual	$156	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

10 Years Of A Gay and A NonGay: The London Patient: A Cure for HIV?

0:00 / 0:34

Direct Response

1

#1

Run on 1x episode

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