A Change of Brand is a leading podcast and multimedia platform that meticulously dissects the rebrand journeys of the world’s most recognized consumer companies. Produced by Matchstic, a renowned brand identity firm, the show is co-hosted by Blake Howard, co-founder and Creative Director at Matchstic, and Tracy Clark, the firm's Brand Strategy Director. Together, they offer an unparalleled, behind-the-scenes look into the strategic glory, inherent drama, and potential disasters that accompany major corporate rebranding initiatives. Each episode features in-depth interviews with the actual brand leaders and agency creatives who spearheaded these transformations. Listeners gain direct access to the decision-making processes, creative challenges, and ultimate impacts of high-profile rebrands, including those of Pepsi, EA Sports FC, Reddit, LG, the U.S. Army, and the controversial Twitter to X transition. The hosts excel at distilling complex branding concepts into accessible, engaging narratives, making the intricate world of brand identity relatable and insightful for professionals at all career stages. Beyond the audio podcast, A Change of Brand extends its reach through a robust digital presence. Their YouTube channel hosts "Uncut Interviews," providing full-length video recordings of guest conversations, offering a deeper dive into the nuances of each rebrand. Short-form video teasers across platforms, particularly Instagram, have significantly amplified their reach, drawing in a wider audience interested in the visual and conceptual elements of brand evolution. The podcast also innovates with formats like "Debate of Brand" episodes, bringing together industry experts to discuss contentious rebranding decisions. Blake Howard and Tracy Clark leverage their extensive professional backgrounds in brand identity and strategy, drawing from Matchstic’s nearly two decades of experience. Blake, the author of "Radically Relevant," and Tracy, with her MBA and extensive strategic experience, bring a balanced perspective that combines creative acumen with a deep understanding of market dynamics. This unique blend allows A Change of Brand to serve as an indispensable resource for marketing executives, brand managers, designers, and entrepreneurs seeking actionable insights and a deeper understanding of the transformative power of brand identity.